The Only Habit Tracker You'll Ever Need.

Track daily habits, compete with friends, climb the leaderboard, and see how your day stacks up.

PRIMAL Habits screen on iPhonePRIMAL New habit screen on iPhonePRIMAL Today screen with daily score on iPhone
PRIMAL Habits screen on iPhonePRIMAL New habit screen on iPhonePRIMAL Today screen with daily score on iPhone

The Only Habit Tracker You'll Ever Need.

Track daily habits, compete with friends, climb the leaderboard, and see how your day stacks up.

PRIMAL

How PRIMAL Works

Add the habits you want to follow, log them during the day, and PRIMAL turns that into a daily score.

  1. Creating a new habit in PRIMAL

    Add your habits

    Sleep, training, nutrition or anything else. Pick an icon, set a target and choose the days.

  2. Logging habits in PRIMAL

    Log them during the day

    Tap to log progress as you go and check habits off the moment they're done.

  3. PRIMAL daily score on iPhone

    Get your daily score

    Everything you log turns into one score, so you can see how your day stacked up.

Why habits

Why habit tracking helps

A lot of daily behavior is habitual. Logging sleep, training, and nutrition makes it easier to see what you actually did instead of guessing.

0%

Of what you do daily is habit

0 days

Average time to form a habit

0×

Weight lost by daily loggers

0%

Stuck to workouts with a plan

0 miss

Won't break a new habit

App

Inside the app

Compete with friends, stay in touch, and track progress over time.

  1. PRIMAL friends leaderboard on iPhone

    Friends

    Invite people you know and compare daily and lifetime scores.

  2. PRIMAL in-app messages on iPhone

    Messages

    Message friends without leaving the app.

  3. PRIMAL Smart Insights on iPhone

    Insights

    Spot streaks, slips, and wins from what you logged.

  4. PRIMAL awards and achievements on iPhone

    Awards

    Unlock milestones and see awards on friends' profiles.

Style

Choose Your Style

Use light, dark, or system theme. PRIMAL Pro also unlocks accent colors and matching home screen icons.

Pricing plans

Begin your journey for free and unlock deeper insights, planning, and customization with PRIMAL Pro.

Free

$0

Forever free

  • Up to 10 habits
  • 20 friends, 50 messages a day
  • Only the last 7 days of history
  • 1 Smart Insights scan a day
  • Standard Insights
  • Edit, archive & delete habits
  • Light & dark mode
Download

PRIMAL Pro

$4.99

per month

  • Everything in Free, plus:
  • Up to 50 habits, 5× more room
  • 50 friends and 500 messages a day
  • A full year of history
  • Unlimited Smart Insights scans
  • Plan Tomorrow: set up tomorrow's habits tonight
  • Your own accent color and matching app icon
Download

We're here to help

Sleep, training, nutrition, and whatever other habits you add. You log them as you go and get a daily score and streaks back. Worth saying: it's a habit tracker. It won't raise your testosterone or treat anything.

No. PRIMAL helps you track habits. For anything medical or training-specific, talk to a doctor or a coach.

Free gives you 10 habits, 20 friends, 50 messages a day, a week of history, and one Smart Insights scan a day. Pro bumps that to 50 habits, 50 friends, 500 messages, a full year of history, and unlimited scans. It also adds Plan Tomorrow and custom colors.

Go to the Insights tab and tap See my Smart Insights. It goes through your recent logs right on your phone and points out your streaks, slips, and wins. You get one scan a day on Free. On Pro it's unlimited, with five minutes between scans. It's not a chatbot, it only looks at what you've logged.

It's a Pro feature that lets you choose which habits show up tomorrow. Switch it on in Settings → General, then plan your day from the Habits tab.

Yes. Pro is $4.99 a month or $39.99 a year. Apple bills it, and it renews until you cancel. To cancel, go to Settings → Apple ID → Subscriptions at least 24 hours before your current period ends. Billing and refunds go through Apple. Heads up: deleting the app or your PRIMAL account won't stop the subscription.

Reminders, friend invites, leaderboards, messaging, and awards. You can sign in with Apple, Google, or email, and you decide whether your habits are shared with friends or kept private.

Send someone your invite link, or accept theirs. There's no public search for people.

Friends see your name, photo, scores, streak, and awards. By default they can also see your habit details from the last 7 days. If you'd rather keep those to yourself, turn it off in Settings → General.

Go to Profile → Delete Account and confirm. This removes your sign-in, habits, logs, awards, and public profile, and takes you off your friends' lists. In other people's chats and block lists, your name will show as "Deleted User." Messages you already sent stay in their chats, just without your name. If you signed in with Apple, we revoke that sign-in too. One thing to know: deleting your account doesn't cancel an Apple subscription, so cancel that separately.

Question not here? Visit Support Center

Ready to be PRIMAL?

Free to start. Set up your habits in minutes and log your first day.