PRIMAL Today screen on iPhone

The version of youyou've been putting off.

Track daily habits, compete with friends, climb the leaderboard, and see how your day stacks up.

PRIMAL

One list. One score.

Build your habits, check them off, and your daily score adds up from what you logged.

PRIMAL weekly overview on iPhone
PRIMAL Quick Log sheet on iPhone
PRIMAL Daily overview with daily score on iPhone
PRIMAL Habits list on iPhone
PRIMAL Create new habit on iPhone

Why habits

Most of your day runs on habits

Research shows routines become automatic with repetition. Track sleep, training, and nutrition instead of guessing.

0%

Daily actions by habit

0 days

Avg. to automaticity

0 days

Simple habits stick fast

0 days

Complex habits take longer

0

Daily checklist

App

Five tabs. One daily score.

Build habits, track your progress, connect with friends, earn achievements, and discover insights that help you improve.

Today

PRIMAL Today home screen with daily score on iPhone

See your daily progress, maintain your streak, and climb the friends leaderboard.

Habits

PRIMAL Habits overview on iPhone

Stay organized by creating, editing, archiving, and planning your daily habits.

Insights

PRIMAL Insights tab with Smart Insights on iPhone

Daily, weekly, and monthly spans, Smart Insights scans, trends, personal records, and HealthKit charts.

Features

Social, insights, and awards

Invite friends, compare daily and lifetime scores, chat together, discover Smart Insights, and unlock achievements.

Friends & leaderboards

Keep competition personal by inviting friends and comparing daily and lifetime scores.

PRIMAL friends leaderboard on iPhone

Message friends

Chat with friends, celebrate progress, and keep each other accountable.

PRIMAL in-app messages on iPhone

Smart Insights

Discover personalized insights that highlight your progress, streaks, and areas to improve.

PRIMAL Smart Insights scan on iPhone

Earn Awards

Unlock awards across easy, moderate, and hard tiers. View yours and friends' achievements on their profiles.

PRIMAL awards and achievements on iPhone

Style

Choose your style

Personalize your experience with light, dark, and system themes, plus exclusive colors and app icons in PRIMAL Pro.

PRIMAL app in yellow theme on iPhone
PRIMAL app in blue theme on iPhone
PRIMAL app in green theme on iPhone
PRIMAL app in pink theme on iPhone
PRIMAL app in purple theme on iPhone
PRIMAL app in red theme on iPhone
PRIMAL app in teal theme on iPhone

Pricing plans

Begin your journey for free and unlock deeper insights, planning, and customization with PRIMAL Pro.

Free

$0

Forever free

  • Up to 10 active habits
  • Edit, archive & delete habits
  • Limited friends & messaging
  • 7-day history
  • Standard Insights
  • 1 Smart Insights scan daily
  • Light mode & dark mode
Download Now

PRIMAL Pro

$4.99

per month

  • Up to 50 active habits
  • Extended friends and messaging
  • 1-Year history
  • Unlimited Smart Insights scans
  • Plan Tomorrow — choose which habits appear the next day
  • Custom accent colors + matching home screen app icon
  • Everything in Free
Download Now

What our users say

240+ users on the app, and more joining each week.

Sleep, training, habits, and the daily score.

Easy to navigate

I like the UI of the app and easy to navigate around.

Pretty good

i like how it still allows me to create custom habits instead of just showing preset one. Thanks.

Habit sharing off

appreciate how it lets me turn off the habit sharing feature in settings, dont see why id want my friends to see my habits. app is good though.

Gotta hit 100

I like the score feature thing in the home page, makes me feel like i need to get to 100 before i sleep

I like it!

Love that I can message people

Stands out

I like the design of the app, every other one looked the same in my opinnion

Easy to navigate

I like the UI of the app and easy to navigate around.

Pretty good

i like how it still allows me to create custom habits instead of just showing preset one. Thanks.

Habit sharing off

appreciate how it lets me turn off the habit sharing feature in settings, dont see why id want my friends to see my habits. app is good though.

Gotta hit 100

I like the score feature thing in the home page, makes me feel like i need to get to 100 before i sleep

I like it!

Love that I can message people

Stands out

I like the design of the app, every other one looked the same in my opinnion

Pretty decent

I dont know why the insights need me to pay but otherthan that the app is pretty decent for my daily schedule

THANKS!

More structured lol

Really helped me with tackling things like working out and makes me feel like my life is "structured" lol

Leaving this review just to get the popup to go away

Love the app

PRIMALLLLLLLLL

Pretty decent

I dont know why the insights need me to pay but otherthan that the app is pretty decent for my daily schedule

THANKS!

More structured lol

Really helped me with tackling things like working out and makes me feel like my life is "structured" lol

Leaving this review just to get the popup to go away

Love the app

PRIMALLLLLLLLL

We're here to help

Daily habits across categories like sleep, training, nutrition, hydration, steps, sunlight, stress, screen time, reading, cold exposure, and any custom routines you create. Log anytime, edit or delete as needed. Daily score (0–100), streaks, and achievements. PRIMAL does not raise testosterone or deliver medical outcomes.

No. PRIMAL is a habit tracker. It does not replace guidance from a qualified professional.

Free includes up to 10 active habits, 20 friends, 50 messages/day, 7-day daily history, 90-day week/month preview, Insights Daily + Weekly spans, 1 Smart Insights scan per day, leaderboards, awards, messaging, CSV export, and light/dark theme. Pro adds up to 50 active habits, 50 friends, 500 messages/day, full 365-day history, Insights Monthly span + extended Trends, unlimited Smart Insights scans, Plan Tomorrow, and custom accent colors with matching app icon.

Tap "See my Smart Insights" on the Insights tab to scan today's habits. PRIMAL analyzes your recent logs on-device and surfaces streaks, slips, and wins. Free users get 1 scan per day. Pro users get unlimited scans with a 5-minute cooldown between scans. This is not a chatbot or generative AI — it's computed from your habit data.

A Pro feature that lets you choose which habits appear on tomorrow's roster. Enable the section in Settings → General, then plan from the Habits tab.

Yes. Apple bills subscriptions. Cancel in Settings → Apple ID → Subscriptions. Refunds go through Apple. Deleting the app does not cancel.

Local reminders, friend invite links, leaderboards, optional habit sharing, 1-on-1 messaging with cheers, in-app notification inbox, 51 achievements, lifetime PRIMAL Score, onboarding quiz, manual cloud sync, user blocking/reporting. Sign in with Apple, Google, or email.

Invite links only. No public search. Share your link or accept someone's invite.

Friends always see your name, photo, scores, streak, achievements, lifetime score, and up to 365 days of daily score history. With "Show Habits to Friends" on (default), they also see your last 7 days of habit names, progress, and completion. Turn off in Settings → General.

Profile → Delete Account. Permanently removes profile, habits, logs, messages, friends, and scores from active systems.

Join 240+ people already on PRIMAL.

Ready to be PRIMAL?

Free to start. Set up your habits in minutes and log your first day.